Targeting Sales Campaign with Machine Learning

  1. Data Loading and preparation
  2. Exploratory Data Anlalysis
  3. Dataset splitting into train & test
  4. Modelling the data through multiple alogorithms
  5. Comparing the perfromance of models and conclusion
Reading the Data
CD Account can be a good predictor for purchase of Personal Loan
Family size doesn’t seems to have much predicting power, however family simze of 3&4 have more likelihood of taking personal loan comparerd to 1 &2
# Customers who have credit card and monthly Credit Card spending is higher are more likly to take loan
#Customers who have taken personal loan have income than those who did not take. So high income seems to be good predictor of whether or not a customer will take a personal loan.
# Securities Account doesn’t seem to be a predictor
Correlation Heatmap
Classification Report for Lgistic Regression
Scaling the input features
Check the accuracy for different value of odd no of K’s. Maximum accuracy is achieved at k =3
Classification Report for Naive Baye’s

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store